Symbio, a car material brand for the next 50 years, utilizes speculative design and fictionalization to create a unique brand image. Currently, most brands are human-centered, which inevitably leads to significant conflicts with environmentalism. The question is: where should we go from here? This brand approaches from a de-humanized perspective, combining artificial intelligence-generated visuals of future biological materials to tell a story about the role that a future materials brand should play. Through this project, I gained an understanding of the differences between environment-driven and human-driven design methods and redesigned the environment-driven approach.

Visual Identity System

Our brand visual system lays a solid visual foundation for the future presentation of the brand. This system not only reflects the core values of the brand but also creates an attractive and coherent visual language to enhance brand recognition and impact.