We Are Real, I Promise

It has come to light that synthetic content is altering our perception of reality and making it increasingly difficult for humans to distinguish between what is real and what is artificial. ‘We are Real, I Promise’ aims to connect users to their physical reality by taking them through a series of unique mirrored rooms, deliberately contrasting the digital unreality they regularly encounter online. Before entering, users are met with an informative statement with an audio option explaining this section of the experience. The unconscious goal for users is to reach the Tesseract Art Hypercube by Nicky Alice, which acts as a portal into the next phase of the detox. The 100m stretch goes uninterrupted by doors or walls, keeping the Hypercube in view at all times.