Innovation & Technology Product Design

Aidan Sen Yu Yeung

A human-centred designer with a passion for behavioural design, I create impactful experiences that support personal growth and emotional resilience. My work blends playful interaction with emotional awareness. I aim to enhance everyday life through engaging design that encourages reflection, connection, and positive change.

Contact
asyyeung1200@gmail.com
A.Yeung1@student.gsa.ac.uk
Projects
MOMENTAL – Forge Your Mind, Enjoy Your Moments!
NOUROUTE – The Path to Sustainable Eating

Collaborative Work
Entomophagy – Creating Future Experiences

MOMENTAL – Forge Your Mind, Enjoy Your Moments!

Sport performance anxiety is a common challenge among youth athletes, often hindering their ability to perform at their best by affecting focus, confidence, and emotional control during competition.

Around 91% of high school athletes report experiencing stress related to their sport, with 58% describing it as moderate to extreme.  Approximately 78% of athletes facing moderate to extreme stress did not receive support, and 27% of them wanted help but couldn’t access it.

Momental is a sport training academy promoting the importance of mental game.  Equip student-athletes and club players with the mental strength to conquer in-match fear and performance anxiety.  Through an engaging yet intense training program, we help them perform at their best under pressure ensuring they leave the court with no regrets

Using a combination of game-based training and conditioned match simulations, athletes develop the ability to stay composed, make better decisions, and thrive under pressure.

The core focus is building self-confidence, concentration, and resilience so they can perform at their best and enjoy the sport they love.

 

 

 

Game Activity ‘Octotack’

The game-based training ‘Octotack’ a high-energy, mentally engaging game designed to challenge the mind and body outside the typical court setting. Inspired by the octopus known for its intelligence, multitasking, and adaptability.  ‘Octotack’ is a dynamic training game that sharpens mental agility through fast-paced role play. It’s more than physical; it builds awareness, decision-making, and resilience through strategic gameplay. A gateway to building a stronger mindset for sport.

In ‘Octotack’, the attacking team aims to throw a barrel and either hit or stick it onto the defenders’ rackets to score points. The defenders must prevent this from happening. Attackers move the barrel around to create openings, while the defenders protect the central rackets using their assigned roles.

Roles include: The Octopus, the Chameleon, the Captain, the Cannoneer, the Lookout and the Lifeguard.

The Octopus – The main defender of the base, equipped with a racket to block incoming shots and protect the target. Moves with quick footwork in the inner zone, staying focused on the barrel’s movement while dealing with pressure and being outnumbered.  Focus training on resilience, multitasking and handling pressure.  Resilience helps you recover from mistakes and stay composed.  Multi-tasking improves ability to track both shuttle and opponent’s movement.  Managing pressure is essential in tight match points or tournaments.  Being able to treat these moment as normal.

The Chameleon – The secret defender who blends in with the attackers to create distractions and support their teammate.  Blends into the opposing team, and when moving to a new spot after a pass, can choose to set a ‘trap’ by signalling the coach or game leader.  The next player who steps on that cone receives a penalty and must remain there until rescued by the Lifeguard. Focus training on emotional control and decision making.  Emotional control helps you avoid tilt after losing a point.  Decision-making sharpens shot selection knowing when to smash, drop, or clear under pressure especially when adapting to an unpredictable opponent.

The Captain – The leader of the attacking team who sets up strategies and communicates with teammates.  Receives every third pass, creating more chances to be involved and make decisions. Carries greater responsibility in planning and executing plays under pressure.  Focus training on execution under pressure and strategic decision. Training the mind set of an elite players lead rallies and build point strategies. Able to make rapid-fire decisions within seconds.  Performing under pressure (match point, tight games) is crucial for winning.

The Cannoneer -The team’s key scorer who earns double points.  Encouraged to play with an aggressive mindset, always looking for scoring chances. Promotes initiative-taking and confident attacking.  Focus training on confidence, patience and decision making.  Being more aggressive towards the game, taking better control of the game with attack.  Being patience to wait for openings and confidence to seize them. Decision making enhances choosing the right shot to win the rally without being reckless.

The Lookout – The one who stays alert and watches for the hidden Chameleon.  Plays while carefully observing others’ actions and analysing the flow of the game.  Focus training patience and court vision.  Reading your opponent’s body language and anticipating shots.  Patience helps in waiting for errors and maintaining focus through deceptive rallies.

The Lifeguard – The team’s support player who stays aware of the surroundings and helps teammates in need.  Scans the court for penalised teammates and taps them to free them from the trap, keeping the team moving.  Focus training awareness and communication. Paying attention to teammates situation and position, adjusting strategies.  Benefit in double game.

 

 

 

 

Condition Match Simulation 

A high-pressure match simulation designed to help you apply the mental skills developed in the game activity directly to your sport. This practice mimics real game challenges by adding specific rules, constraints, or scenarios pushing you to adapt, stay composed, and problem-solve under pressure.

By replicating moments that often trigger performance anxiety like unexpected situations or feeling limited in your options this exercise builds your confidence and mental flexibility. Many young athletes struggle with internal doubts such as “I can’t do it” or get thrown off by unexpected challenges. This simulation prepares you for those moments, helping you develop trust in your ability to respond, adjust, and preform.

Include 4 game mode:

Limited Rally  – When the coach calls out a number, players must complete the rally and try to score within that number of shots, with a maximum allowance of two extra shots. This trains urgency and smart decision-making under pressure.

Zone Restriction – Using cones or mats, a target zone is marked on the court. Points are only awarded when the shuttle lands within this designated area sharpening precision and spatial awareness.

Targeted Role – A multiplayer setup with up to four players per side. Each player is assigned a specific role or area of responsibility (e.g., smashing, drop shots, drives), helping refine specialised skills and coordination under team dynamics.

Surprise Challenges – A regular rally with an added twist: the coach calls out random commands mid-rally (e.g., change hand, no smashes, etc.). Players must fulfil the task; otherwise, even a winning shot won’t count. This builds adaptability and sharpens focus during unpredictable moments.

 

 

 

Momental Tracker

A platform to track your progression.  With wider options and method supporting players growth, making progress better visible.

Goal Setting (9-Grid Method)
The app features a structured goal-setting tool based on a 3×3 grid system. Users can define long-term, short-term, and process goals in one place. This method promotes clarity and alignment, helping athletes translate ambitions into actionable daily focus.

Training Diary
A daily log that allows athletes to reflect on their training sessions. Users can note what they practiced, how they felt, and track emotional and mental states over time. This builds self-awareness and supports continuous growth.

Feedback & Comments
Coaches and peers can leave written feedback directly on each training entry. This function fosters connection, provides motivation, and enables targeted advice based on the athlete’s current mindset and progress.

Video Analysis
Athletes can upload practice or match footage to the platform. This allows for deeper review and discussion with coaches or teammates, encouraging reflective learning and visual insight into performance habits.

Momental Training Academy Logo

Momental Training Session

'Octotack' Game Play

Game Equipment

The 'Barrel': The throwing object of the game. In the form of a barrel, inspired by the sea adventure theme. The 'Cone Holder': For setting the play zone and holding the rackets to form the target in the game. The Velcro Racket Cover: This is to be put on the racket where the 'Barrel' can stick.

Game Roles

Condition Match Mode - Targeted Role

App Functions

NOUROUTE – The Path to Sustainable Eating

NOUROUTE is a healthcare brand promoting sustainable eating in a meat-free world. It helps people transition from a meat-based diet to a nutrient-rich, whole-food diet, including insect protein. Through engaging physical store interactions, a user-friendly app, and a playful food moulder, NOUROUTE creates an immersive experience that encourages gradual adaptation to sustainable food choices.

The brand offers educational resources to highlight the environmental and health benefits of its offerings. With a unique reciprocal system, consumers exchange food waste for valuable resources, supporting a regenerative food future. NOUROUTE bridges the connection between people and their food, inspiring positive change and ethical consumption.

Form Shifter

User Journey

App Interface

Form Shifter Explored View

Entomophagy – Creating Future Experiences

 

 

 

A Collaborative Project by –

Jemima MacFarlane

Ben Davis

Aidan Yeung

Man-Ching Kwok

Sara Dabrowska

-The Planetary Economic Group

 

 

 

 

 

 

The dominance of human activity on our planet’s health reached a tipping point, forcing governments to intervene and legislate the remediation of our increasingly compromised natural resources. The meat industry was identified as the leading cause of global deforestation in 2025. Despite corporate pushes for planetarian diets, slow adoption led to the global outlawing of conventional livestock farming and meat consumption by 2035.

Entomophagy emerged as the new normal, marking an era of efficient, sustainable food systems. Insects offered higher nutritional value while using fewer planetary resources than animal meat, fostering a reciprocal relationship between people and planet, where the health of one supports the other. Circular food systems reshaped agriculture, creating new roles, revenue streams, and collaborations across science, retail, and culture.

This exhibit, set in 2035, depicts a familiar scene: a butcher’s shop transformed, its window now filled with insect-based meats, symbolising a thriving local community adapting to new diet regulations. However, just around the corner is an abandoned alleyway which reveals the darker side. A black market for illegal animal meat which exposes people’s resistance to change. Visitors are invited to reflect on what it means to adapt sustainably and at what cost?

 

The Butchers, 2035

Back Alley

Back Alley - Close Up

Butchers - Shop Front

Newspaper Articles

Entomophagy Posters

Meat Boxes