Moa Hjärre Nettleton
As a designer a lot of my inspiration comes from writing. Therefore this year I have taken a more journalistic approach to design. Playing with the editorial format of a book and my own writing in order to understand the different elements that exist in terms of deciding how to best tell a story.
Additionally I have co-founded a newly established art gallery in Glasgow called Shift with my partner Ellis Bairstow. Combining both my interest in art and graphic design. For the gallery I work with curation and branding in order to create the identity and presence of this new creative space.
Lost Photos of Kilimanjaro
In 2020 at the age of 20 I climbed Kilimanjaro. I kept a journal of the climb and recorded details of temperature, altitude, environment and the details of the route. When I got back home I made a folder of my photos on my computer. Which I later found to be empty. All I had left was my journal. Using my journal I created a new visual interpretation of my climb in the form of this book.
170 x 240 mm, Publication
Shift Gallery
Shift is an art platform for early career creatives and artists to make, develop, and exhibit. Shift provides exhibition opportunities and studio residencies for artists at the early stages of their careers, supporting them as they push their practice forward.
Shift is created by me and my partner Ellis Bairstow. We’ve created a space that artists can fully transform to suit their vision, a venue that adapts to them, rather than limiting what they can create. By offering accessible, flexible exhibition space and hands-on support from a team to help you achieve your goals. Shift aims to remove the barriers that often hold emerging artists back, such as restrictive venues, inconsistent opportunities, and a lack of dedicated platforms.
Shift is our next step toward making a lasting impact on Glasgow’s contemporary art scene and the voices shaping its future, building a future where artists can develop their practice and careers here in Glasgow.
Find us @shiftgalleryglasgow
The Rules of Snooker
Snooker is a sport with an unexpectedly beautiful aesthetic. It is also incredibly specific in how the game is meant to be played. Using the official rulebook I decided to make a more digestible rulebook. For both new and seasoned players. Paired with illustrations to break down the easiest of rules with straight forward diagrams to the most complicated with more abstract diagrams. Inviting anyone to read and enjoy the rules of snooker.
200 x 280 mm, Publication
Capitalism´s Effect on Feminism
A book based on my dissertation which I wrote about feminism and the various effects capitalism has on it, how it has changed in time and what we can do about it. The dissertation itself is not about design but does touch on how capitalism has dumbed down feminism into pink imagery and then repackaged it and sold it back to us as feminism. As the viewer is taught to visually not question that the “pink book is about feminism”. I wanted the book to play on that irony and in turn make us question it.
110 x 180 mm, Publication
The Middleground: As Depicted in Film
The following project is a response to a brief asking us to visually interpret the middleground. A visual art form which can be interpreted as a middleground in itself, which lies between art, design and writing is film. But middlegrounds can also be found within film between characters. The films chosen represent different scenarios in which characters are faced with a choice, a compromise, a form of being met with a middleground. With faces removed so that the focus is on the situation and not the actors. The book is separated into 3 acts much like in films scripts, written as beginning middle and end. The book itself becoming a new film script using existing films.
150 x 210 mm, Publication
