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text-prompt: electronic design new york and hong kong exhibitions 1983, in the style of medicalcore, tranquil still life, gossamer fabrics, lightbox, iso 200, mandy disher

This publication documents the iterative process of generative text-to-image technology, where an AI algorithm transforms words into visual art. The process begins with four initial images, each embarking on its own creative evolution in dedicated sections. Through labelled functions and variations, each image generates further sets of visuals. The journey of each set concludes with an enlarged fourth image, selected for further generative development.

This iterative process is essentially infinite, continuously evolving and recreating the original image until it becomes entirely separate from its starting point. As a designer, my role was to guide the AI’s creative process, then refine and curate the evolving imagery. Each iteration reflects a balance between human intention and machine autonomy, with my interventions shaping the direction of the visual outcomes. The photobook’s layout was designed to capture this journey, showcasing the transformation of images over time while highlighting the interplay between designer and AI. The iterative structure underscores the dynamic and collaborative nature of this process, where both creativity and control are negotiated. I would like to highlight the use of floral photographer Mandy Disher in my text-prompt – this publication has been created in admiration, for non-commercial academic research only.