Abstract

This book design employs smartphone interfaces as visual frameworks, integrating short-video chat narratives to construct an immersive reading experience. It simulates contemporary mobile interaction patterns to explore the visual translation and communication logic of information consumption in digital contexts. Using quotinterface aesthetics as visual language, the work invites readers to examine technology’s dual role in knowledge acquisition through familiar digital environments. While mobile platforms fragment learning behaviors, the project demonstrates how digital tools paradoxically enable both information fragmentation and systematic restructuring. Through page layouts replicating app interactions, the design highlights technology’s simultaneous convenience and cognitive challenges, advocating interactive sensibility as essential to contemporary visual communication.

Abstract

In China’s highly competitive educational environment, it is increasingly common for parents to purchase health supplements that claim to boost their children’s cognitive performance and exam results. However, these products often fail to deliver on their promises, highlighting a disconnection between emotionally driven consumption and actual value. Taking “buy bye” as its central theme, this study investigates emotionally oriented and irrational consumer behaviour within the framework of modern consumerism. It explores the psychological motivations and cultural mechanisms that underlie such behaviours. By analysing the functional marketing strategies of various consumer goods and integrating visual art design practices, this paper reveals how misleading advertising exploits consumer emotions through the logic of consumerism—ultimately causing both financial and psychological harm. The project aims to communicate the importance of rational consumption through visual language, offering consumers a space for reflection and self-protection.