School of Innovation & Technology / Product Design / Iona Douglas / Creating Future Experiences // Group Project

Creating Future Experiences // Group Project

by Iona Douglas, Zoe Belle Adams, Loris Roberts, Erin Macleod, Yuanyue Zhao (Moona)

We were asked to think about equitable health 10 years in the future (2035). Our world manifesto reads:

Between 2025 and 2035, healthcare systems underwent rapid digital transformation, in response to the NHS 10 year plan, meaning artificial intelligence became integral in healthcare delivery. However, limited regulation and digital-first policies led to overreliance on automated systems and reduced face-to-face care, resulting in growing public concern around data use, its bias, and our loss of human connection. Trust in institutions has been disrupted.

Individuals feel distanced from care. At a population level, public confidence declined, prompting protest and civic action. Over time, regulation introduced policies to reframe Al’s role, aiming to restore trust by positioning it as a supportive tool rather than a replacement for human care. This exhibition is a timeline of media, exploring the population’s feeling and response to policy introductions.

This future imagines population health as a civic responsibility, shaped by shared knowledge and collective intelligence. As a society we are more aware and accountable by turning to each other and relying less on NHS centralised healthcare. Our communities become active participants in care, whilst supported by Al.

This moment captures a turning point: a society transitioning from algorithm-led healthcare to human-centred, but Al-supported population health. Under new regulation, trust begins to re-emerge as communities collaborate, building bonds around experiences, practices and in pursuit of a more equitable and connected.

Policy Timeline
Presentation
Studio Set-up
ARC Set-up