She Will Bring You Happiness
She Will Bring You Happiness is a project that allowed me to build a fictional world and craft a narrative rooted in my love for Sonny Angel collectible figurines. At its heart is Betty, a character I created as an alter-ego, who serves as a vehicle to explore a multitude of themes from feminism and the media to capitalism and collector culture. She represents a shift from the local to the global, and her undying loyalty to the Sonny Angel brand is both unsettling and endearing in its exaggerated nature, but I’ll let her introduce herself…
‘Hi! I’m Betty Baby! I am from Rutherglen in Scotland, and I am obsessed with Sonny Angels. I’m an avid collector, owning a staggering 600 babies! I’ve been featured in five newspaper articles, all detailing the extent of my devotion to the Sonny Angel brand. Earlier this year I entered a Fan Competition to find Sonny Angel’s number 1 Fan (obviously it is me) and won! My prize? To be turned into my very own Betty Angel doll! I worked tirelessly alongside a graphic design team to produce the most perfect cutesy, and purely ‘Betty’ brand identity. I’ve travelled far and wide from my humble beginnings and cannot wait to see what more the world has to offer me! What I have to offer you, is my brand-new collectible Sonny Angel doll line. In-stock and available to buy now! She will bring you happiness!’
