Sorry

This project explores how the word sorry and its varying definitions can be communicated visually. The word is used in various situations; mishearing someone, a small mistake, the desperate need to repair a relationship or the death of a loved one. The etymology of the word shows its origins from deep sorrow to its current use as a social lubricant. Exploring how values are reflected in design, led to research of Victorian Mourning Stationary . Envelopes and letters featured black borders, where a thicker border represented an intense level of grief, whilst a thin one remained a polite gesture. How can you show you are really sorry? Prescribing a set answer for a human experience allowed this set of cards to have many layers. Letter pressed in the caseroom with individual lead border pieces, they change from simple, to detailed and ornamental, representing the evolution of the word. Each column increases in paper weight to show the severity of the apology and increases in the number of borders to represent the level of remorse. I created a questionnaire, a set of 16 cards with increasing letterpresses borders, along with a perfect bound book of printing mishaps.

 

LETTERPRESS CARDS
System of Measurement
LETTERPRESS CARDS
LETTERPRESS CARDS
LETTERPRESS CARD
LETTERPRESS CARD
PERFECT BOUND BOOK
PERFECT BOUND BOOK
PERFECT BOUND BOOK
LETTERPRESS PERFECT BOUND BOOK
PERFECT BOUND BOOK
PERFECT BOUND BOOK