The branding for Brass & Key combines deep red and warm gold tones to reflect the balance between the vibrancy of jazz culture and the comfort of boutique hospitality. Applied across signage, wayfinding, and guest details, the branding creates a cohesive identity that strengthens the immersive atmosphere of the hotel and jazz bar. Elegant typography and warm metallic finishes also reinforce the project’s refined, timeless, and experience-driven aesthetic, supporting the concept of “Where Rhythm Meets Rest.”